ISBN: | 0029001501 (pbk.) |
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编目源: | DLC DLC DLC OCoLC |
地理区域代码: | n-us--- |
题名: | Consumerism : search for the consumer interest / edited by David A. Aaker and George S. Day. |
版本说明: | 4th ed. |
索书号: | F737.12/A111=2E |
出版发行项: | New York : London : Free Press ; Collier Macmillian Publishers, c1982. |
载体形态: | viii, 500 p. ; 24 cm. |
书目附注: | Includes bibliographies and index. |