ISBN: | 0-256-02347-6 |
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题名: | Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr. |
版本说明: | 3d ed. |
索书号: | F713.5/F |
出版发行项: | Homewood, Ill. : R. D. Irwin, 1980. |
载体形态: | viii, 744 p. : ill. ; 24 cm. |
一般附注: | Previous (1976) ed. edited by H. W. Boyd and R. T. Davis. |