ISBN: | 9780199566501 |
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ISBN: | 019956650X |
ISBN: | 9780199566495 |
ISBN: | 0199566496 |
编目源: | BTCTA BTCTA YDXCP UAT UKMGB NLE CDX BWX |
个人名称: | Oswald, Laura. |
题名: | Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald. |
索书号: | F713.50/O86E |
出版发行项: | Oxford ; New York : Oxford University Press, 2012. |
载体形态: | xii, 218 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. [203]-213) and index. |