ISBN: | 0538809183 |
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编目源: | DLC DLC DLC |
个人名称: | Nylen, David W. |
题名: | Advertising : planning, implementation, & control / David W. Nylen. |
版本说明: | 4th ed. |
索书号: | F713.8/N995=3E |
出版发行项: | Cincinnati, Ohio : College Division, South-Western Pub., c1993. |
载体形态: | xiii, 754 p. : ill. (some col.) ; 24 cm. |
书目附注: | Includes bibliographical references and index. |