ISBN: | 0615098866 |
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个人名称: | Runyon, Kenneth E. |
题名: | The practice of marketing / Kenneth E. Runyon. |
索书号: | F713.5/R943-2E |
出版发行项: | Columbus : C.E. Merrill Pub. Co., c1982. |
载体形态: | xi, 616 p., [6] p. of plates : ill. (some col.) ; 26 cm. |
书目附注: | Includes bibliographical references and indexes. |