ISBN: | 9781799830344 (hbk.) : |
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ISBN: | 1799830349 (hbk.) |
编目源: | DLC DLC OCLCO OCLCF OCLCQ YDX OCLCO N$T EBLCP |
个人名称: | Borges, Ana Pinto. |
题名: | New techniques for brand management in the healthcare sector / [edited by] Ana Pinto Borges, Paula Rodrigues. |
索书号: | R19/B732E |
出版发行项: | Hershey, PA : IGI Global, Business Science Reference, 2020. |
载体形态: | xvii, 244 p. ; 29 cm. |
书目附注: | Includes bibliographical references and index. |