书目详细信息
： Encyclopaedia of marketing and consumer behaviour vol.4:
书目信息 机读格式(MARC)
| ISBN： | 9781788355681 |
|---|---|
| 编目源： | ZTJCKTS ZTJCKTS |
| 题名： | Encyclopaedia of marketing and consumer behaviour vol.4: the challenges and issues / Contributors, Xiaodan Yang, Kun Gai, Jing Wu, Sandra Maria Correia Loureiro et al. |
| 索书号： | F713.50-61/Y22E/4 |
| 载体形态： | 4 volumes : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | V. 1. Consumer behaviour: applications in marketing -- v. 2. Contemporary issues in marketing and consumer behaviour -- v. 3. Online consumer behavior: theory and research -- v. 4. International consumer behavior in the 21st Century: impact on marketing. |