ISBN: | 9780077117450 : |
---|
ISBN: | 007711745X : |
编目源: | UK-WkNB UK-WkNB |
个人名称: | Blumberg, Boris. |
题名: | Business research methods [multimedia]. Boris Blumberg, Donald R. Cooper and Pamela S. Schindler |
版本说明: | 2nd rev. ed. |
索书号: | F710/B658E |
出版发行项: | London : McGraw Hill Higher Education : [distributor] McGraw-Hill Education - Europe : [distributor] McGraw-Hill Australia Pty Ltd : [distributor] McGraw-Hill Book Company New Zealand Ltd : [distributor] PSD Promotions (Pty) Ltd, 2008. |
载体形态: | 770 p. : ill. |
一般附注: | Mixed media product. Contains Paperback and CD-ROM. |
格式化内容附注: | Part I Essentials of Research Chapter 1 The nature of business and management research Chapter 2 Research process and proposal Chapter 3 Literature review Chapter 4 Research Ethics Part II Research Approaches Chapter 5 Quantitative and qualitative research Chapter 6 Sampling strategies: from one case to the whole population Chapter 7 Survey Research Chapter 8 Secondary data, archival sources and content analysis Chapter 9 Observational, action and ethnographic research Chapter 10 Case Studies and Qualitative Interviews (NEW!) Chapter 11 Experiments Part III Research Instruments Chapter 12 Measurements and scales Chapter 13 Field work: questionnaire and responses Chapter 14 Writing and presenting research outcomes Part IV Statistical background (on CD-ROM) Chapter 15 Data preparation and description Chapter 16 Exploring, displaying and examining data Chapter 17 Hypothesis testing Chapter 18 Measure of association Chapter 19 Multivariate analysis: an overview. |