ISBN: | 0471757225 (alk. paper) |
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ISBN: | 9780471757221 |
编目源: | DUTL DUTL |
题名: | The Boston Consulting Group on strategy / edited by Carl W. Stern and Michael S. Deimler. |
版本说明: | 2nd ed. |
索书号: | F272/S839E |
出版发行项: | Hoboken, N.J. : John Wiley & Sons, c2006. |
载体形态: | xvii, 413 p. : ill. ; 24 cm. |
一般附注: | "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket. |
书目附注: | Includes bibliographical references and index. |