ISBN: | 0155551124 |
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个人名称: | Boyd, Harper W. |
题名: | Marketing management [by] Harper W. Boyd, Jr. [and] William F. Massy. |
索书号: | F713/B789E |
出版发行项: | New York, Harcourt Brace Jovanovich [1972] |
载体形态: | xii, 618 p. illus. 24 cm. |
书目附注: | Includes bibliographical references. |