ISBN: | 0471085227 |
---|---|
个人名称: | Markin, Rom J. |
题名: | Marketing : strategy and management / Rom Markin. |
版本说明: | 2nd ed. |
索书号: | F713.5/M345-2E |
出版发行项: | New York : Wiley, c1982. |
载体形态: | xv, 672 p. : ill. ; 25 cm. |
丛编说明: | The Wiley series in marketing, 0273-2955 |
书目附注: | Includes bibliographical references and index. |