书目详细信息
： Bricks to clicks:
书目信息 机读格式(MARC)
| ISBN： | 9781484228043 |
|---|---|
| 编目源： | CASHL CASHL |
| 个人名称： | Feinleib, David, |
| 题名： | Bricks to clicks: why some brands will thrive in e-commerce and others won't / David Feinleib. |
| 索书号： | F713.36/F299E |
| 载体形态： | xiv, 156 pages : illustrations ; 24 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary. |