书目详细信息
： THE ASIAN MARKETING:CASE BOOK.
书目信息 机读格式(MARC)
| ISBN： | 0137955502 |
|---|---|
| 个人名称： | Capon, Noel. |
| 题名： | The Asian marketing:case book. /Wilfried R.Vanhonacker. |
| 索书号： | F733.0/C246E |
| 出版发行项： | Singapore/NY.: Prentice Hall, 1999. |
| 载体形态： | xxvi, 958p. ill. 23.5cm. |
| 一般附注： | A compilation of case studies that demonstrates the diversity of marketing problems faced by organisations operating in Asia. The book also illustrates the challenges faced by both domestic Asian and foreign corporations in the Asian market. |