ISBN: | 088730558X : |
编目源: | DLC DLC DLC |
个人名称: | Berrigan, John. |
题名: | Segmentation marketing : new methods for capturing business markets / John Berrigan and Carl Finkbeiner with contributions by Shel Feldman. |
版本说明: | 1st ed. |
索书号: | F713.5/B533E |
出版发行项: | New York : HarperBusiness, c1992. |
载体形态: | xxvii, 270 p. : ill. ; 22 cm. |
书目附注: | Includes bibliographical references (p. 255-260) and index. |
格式化内容附注: | The benefits of using market-driven segmentation -- Customer needs as the basis of a market-driven approach -- The market-driven segmentation framework -- Creating a needs-based segmentation -- Strategic applications -- Tactical applications of MBS -- Market-driven customer information systems -- Guidelines for implementation : a holistic framework -- The market-driven company of the future. |