ISBN: | 0-256-12539-2 |
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编目源: | DLC DLC DLC |
个人名称: | Churchill, Gilbert A. |
题名: | Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. |
索书号: | F713.5/C |
出版发行项: | Burr Ridge, Ill. : Irwin, c1995. |
载体形态: | xxxii, 703 p. : col. ill., col. maps ; 27 cm. |
书目附注: | Includes bibliographical references (p. 655-674) and indexes. |