ISBN: | 0471512621 |
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编目源: | DLC DLC DLC |
个人名称: | Hartley, Robert F.,1927- |
题名: | Marketing successes, historical to present day : what we can learn / Robert F. Hartley. |
版本说明: | 2nd ed. |
索书号: | F713.5/H322-4=2E |
出版发行项: | New York : J. Wiley, c1990. |
载体形态: | vii, 290 p. : ill. ; 23 cm. |
书目附注: | Includes bibliographical references. |