ISBN: | 0844235008 |
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个人名称: | Sissors, Jack Z. |
题名: | Advertising media planning./ Lincoln Bumba. |
版本说明: | 5th ed. |
索书号: | G206.2/S623=2E |
出版发行项: | Lincolnwood,Illinois: NTC Business Books, 1996. |
载体形态: | xiv, 514p. ill. 24cm. |
书目附注: | includes bibliographical references and index. |