ISBN: | 0684826550 |
---|---|
个人名称: | Schmitt, Bernd. |
题名: | Marketing Aesthetics:the strategic management of brands,identity,and image./ Alex Simonson.forword by Tom Peters. |
索书号: | F713.5/S355E |
出版发行项: | NY.: The Free Press, 1997. |
载体形态: | xv, 345p. ill. 24.5cm. |
书目附注: | includes bibliographical references and index. |