ISBN: | 0131747436 (alk. paper) |
编目源: | DLC DLC DLC |
个人名称: | Wild, John J. |
题名: | International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han. |
版本说明: | 4th ed. |
索书号: | F74/W668E |
出版发行项: | Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. |
载体形态: | xxii, 506 p. : ill., maps ; 28 cm. |
书目附注: | Includes bibliographical references (p. 459-466) and indexes. |
格式化内容附注: | About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees . |