ISBN: | 0471098477 : |
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个人名称: | Dalrymple, Douglas J. |
题名: | Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. |
版本说明: | 3rd ed. |
索书号: | F713.5/D151-2E |
出版发行项: | New York : Wiley, c1983. |
载体形态: | xiii, 821 p. : ill. ; 24 cm. |
丛编说明: | Wiley series in marketing, 0273-2955 |
书目附注: | Includes bibliographical references and indexes. |