书目详细信息
： Marketing methods to improve company strategy :
书目信息 机读格式(MARC)
| ISBN： | 9780415873758 (hardback : alk. paper) |
|---|---|
| ISBN： | 0415873754 (hardback : alk. paper) |
| ISBN： | 9780415873772 (pbk. : alk. paper) |
| ISBN： | 0415873770 (pbk. : alk. paper) |
| ISBN： | 9780203859865 (ebook) |
| ISBN： | 0203859863 (ebook) |
| 编目源： | DLC DLC BTCTA CDX C#P BWX YDXCP DLC |
| 个人名称： | Neves, Marcos Fava. |
| 题名： | Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto C?nsoli. |
| 索书号： | F402.2/N513E |
| 出版发行项： | New York : Routledge, 2010. |
| 载体形态： | viii, 127 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. |