书目详细信息
： International marketing strategy :
书目信息 机读格式(MARC)
| ISBN： | 9781473723702 (pbk.) |
|---|---|
| ISBN： | 1473723701 (pbk.) |
| 编目源： | YDXCP YDXCP |
| 个人名称： | Doole, Isobel. |
| 题名： | International marketing strategy : analysis, development and implementation / Isobel Doole [and three others] |
| 版本说明： | 7th ed. |
| 索书号： | F740.2/D691=2E |
| 出版发行项： | Andover, Hampshire, U.K. : Cengage Learning, 2016. |
| 载体形态： | xxvi, 465 p. : col. ill., col. maps ; 26 cm. |
| 一般附注： | Previous editions authored by: Chris Phillips, Isobel Doole, and Robin Lowe; Isobel Doole and Robin Lowe. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Part 1 Analysis 1. An Introduction to International Marketing 2. The World Trading Environment 3. Social and Cultural Considerations in International Marketing 4. International Marketing Research and Opportunity Analysis Part 2 Strategy Development 5. International Niche Marketing Strategies for Small- and Medium-sized Enterprises 6. Global Strategies 7. Market Entry Strategies 8. International Product and Service Management Part 3 Implementation 9.International Communications 10. The Management of International Distribution and Logistics 11. Pricing for International Markets 12. Technology Enabled Sustainable International Marketing. |