ISBN: | 0538195703 |
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个人名称: | Nylen, David W. |
题名: | Advertising : planning, implementation, and control / David W. Nylen. |
索书号: | F713.8/N995E |
出版发行项: | Cincinnati : South-Western Pub. Co., [1974] c1975. |
载体形态: | viii, 598 p., [2] leaves of plates : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |