ISBN: | 0879094559 |
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个人名称: | Mellott, Douglas W.,1934- |
题名: | Marketing : principles and practices / Douglas W. Mellott, Jr. |
索书号: | F713.5/M527E |
出版发行项: | Reston, Va. : Reston Pub. Co., c1978. |
载体形态: | xii, 416 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |