书目详细信息
： MODERN COMPETITIVE STRATEGY /
书目信息 机读格式(MARC)
| ISBN： | 0073279331 |
|---|---|
| ISBN： | 9780073279336 (pbk.) : |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Walker, Gordon. |
| 题名： | Modern competitive strategy / Gordon Walker. |
| 版本说明： | 2nd ed. |
| 索书号： | F270/W177E |
| 出版发行项： | Boston: McGraw-Hill Irwin, 2007. |
| 载体形态： | 346p.: 23 cm. |
| 一般附注： | Paperback. |
| 格式化内容附注： | Part One: Introduction1. What is Strategy?Part Two: Building Competitive Advantage2. Competitive Advantage 3. Industry Analysis4. Competing Over Time: Industry and Firm Evolution5. Strategy ExecutionPart Three: Managing the Boundaries of the Firm6. Vertical Integration and Outsourcing7. PartneringPart Four: Expanding the Scope of the Firm8. Competing in Global Markets9. New Business Development10. Managing the Multibusiness FirmPart Five: Governing the Firm11. Corporate Governance12. Strategic Planning and Decision Making. |