ISBN: | 0-314-01132-3 |
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编目源: | DLC DLC DLC |
个人名称: | Zikmund, William G. |
题名: | Marketing / William G. Zikmund, Michael d`Amico. |
版本说明: | 4th ed. |
索书号: | F713.5/ |
出版发行项: | Minneapolis/St. Paul : West Pub. Co.,. c1993. |
载体形态: | 1 v. (various pagings) : col. ill., col. map ; 29 cm. |
一般附注: | Includes indexes. |