ISBN: | 0566027038 : |
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个人名称: | Gabor, Andr鈋. |
题名: | Pricing : concepts and methods for effective marketing / Andr鈋 Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins. |
版本说明: | 2nd ed. |
索书号: | F714.1/G214E |
出版发行项: | Aldershot, Hants, England : Gower, c1988. |
载体形态: | xvi, 378 p. : ill. ; 23 cm. |
一般附注: | Rev. ed. of: Pricing, principles and practices. 1977. |
书目附注: | Includes bibliographies and indexes. |