ISBN: | 0395364930 (pbk.) |
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编目源: | OCoLC |
题名: | Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride, O.C. Ferrell. |
版本说明: | 4th ed. |
索书号: | F713.5/R654=2E |
出版发行项: | Boston : Houghton Mifflin Co., c1985. |
载体形态: | xiv, 415 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographies. |