ISBN: | 002421910X |
---|---|
ISBN: | 0029468108 (international ed.) |
个人名称: | Tull, Donald S. |
题名: | Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. |
版本说明: | 4th ed. |
索书号: | F713.5/T918=4E |
出版发行项: | New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987. |
载体形态: | xvi, 845 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |