ISBN: | 9780618705009 (pbk. : student text) |
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ISBN: | 0618705007 |
编目源: | DLC DLC |
个人名称: | Pride, William M. |
翻译题名: | 基础营销学. chi |
题名: | Foundations of marketing / William Pride, O.C. Ferrell. |
版本说明: | 2nd ed. |
索书号: | F713.50/P945E |
出版发行项: | Boston : Houghton Mifflin Co., c2007. |
载体形态: | xxii, 537 p. : ill. ; 26 cm. |
一般附注: | Rev. ed. of: Pride-Ferrell foundations of marketing. 2004. |
书目附注: | Includes bibliographical references and indexes. |