ISBN: | 047186966X (pbk.) : |
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编目源: | DLC DLC DLC OCoLC |
题名: | Readings in marketing management : a strategic perspective / [compiled by] Barry Berman, Joel R. Evans. |
索书号: | F713.5/B516-2E |
出版发行项: | New York : Wiley, c1984. |
载体形态: | xiii, 478 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |