书目详细信息
： Intercultural communication for global business :
书目信息 机读格式(MARC)
| ISBN： | 9781138932838 |
|---|---|
| ISBN： | 1138932833 |
| ISBN： | 9781138932845 |
| ISBN： | 1138932841 |
| 编目源： | DLC DLC OCLCO BDX OCLCF OCLCO YDXCP BTCTA NhCcYBP |
| 个人名称： | Tuleja, Elizabeth A., |
| 题名： | Intercultural communication for global business : how leaders communicate for success / Elizabeth A. Tuleja. |
| 索书号： | G115/T917E |
| 载体形态： | xx, 320 pages ; 23 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy -- Cultural frameworks and foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context in communication -- Case 5: Target corporation and the "urine sandal" -- Culture and world view -- Case 6: Nike, Inc. : air bakin' blunder and the council on American-Islamic relations -- Culture, cognition, and reasoning -- Case 7: Groupon : advertising at Super Bowl XLV -- Culture and leadership -- Case 8: Brew time : Starbucks in the Indian market. |