ISBN: | 0023344105 |
---|---|
个人名称: | Evans, Joel R. |
题名: | Marketing / Joel R. Evans, Barry Berman. |
版本说明: | 3rd ed. |
索书号: | F713.5/E92=3E |
出版发行项: | New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987. |
载体形态: | xxiv, 744, [76] p. : ill. (some col.) ; 24 cm. |
书目附注: | Includes bibliographical references and indexes. |